- Established brands will operate under uniform European management
- Increased commitment to customer success, innovation and operational excellence
Dallas and Düsseldorf, March 6, 2025 – Time Manufacturing Company (“Time” or the “Company”), a global manufacturer of vehicle-mounted aerial work platforms and specialty equipment for fleet-based industries, is proud to announce “One Europe,” a significant step in its European growth strategy. With immediate effect, Time’s established brands – Ruthmann, Versalift, France Elévateur and Movex – will operate under a centralized European organizational management. While each brand will maintain its own identity and market presence to ensure continuity for customers, this strategic alignment will improve collaboration, streamline operations and strengthen Time’s commitment to exceptional customer service, product quality and innovation. The goal is a stronger customer focus.
By integrating expertise across Time’s European operations, a centralized European leadership team will oversee the technical, service and commercial functions, ensuring greater efficiency, responsiveness and improved customer experience.
Roman Rariy, CEO of Time, said: “As a market leader, we continue to set the standard for service, innovation and reliability”. He added: “One Europe strengthens our ability to serve customers by combining the strength of a unified team with the familiarity of the brands they know and trust.”
Improved processes for better service and delivery
To optimize performance across Europe, Time is consolidating its European operations under a single management structure. Time’s customers will benefit from this integration through improved customer service, higher product availability and shorter delivery times, while receiving innovative solutions tailored to their specific requirements.
Marcus Goncalves, Global Chief Operating Officer of Time, emphasized: “By coordinating operations centrally at a European level, we ensure a high level of service, reliable deliveries, consistent quality and agile innovation for all our brands and markets.”
Uwe Strotmann appointed Chief Commercial Officer (CCO) for Time Europe
In conjunction with “One Europe”, Time announced the appointment of company veteran Uwe Strotmann as Chief Commercial Officer (CCO) for Time Europe. With more than 30 years of industry experience, Uwe Strotmann will lead sales, marketing, product and brand management to ensure Time’s offerings continue to evolve and meet customer expectations.
Mr. Strotmann comments: “I am looking forward to this new role and working with our teams to increase customer satisfaction. Together we will continue to provide industry-leading vertical access solutions tailored to the needs of the market.”
This milestone marks a new era for Time Europe and underlines its commitment to innovation, operational excellence and customer success.
Time is looking forward to this next chapter!
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Time Manufacturing Company is a global manufacturer of vehicle-mounted aerial work platforms and specialty equipment for fleet-based industries. Through Versalift, France Elévateur, Movex, Ruthmann, BrandFX and Aspen Aerials, the company offers truck-mounted aerial work platforms, tracked aerial work platforms and other specialty solutions. Time Manufacturing operates in over 100 countries and employs more than 2,400 people worldwide, including around 1,300 in Europe.
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