Aimen Gharbi is the new sales manager in Italy
Ruthmann Italia is restructuring its workforce and continuing to expand its market presence in Italy: Aimen Gharbi has taken on the role of Sales Manager and is now responsible for all sales activities in the Italian market.
With his many years of experience in the rental industry and in-depth market knowledge, Gharbi is ideally positioned to strategically expand Ruthmann Italia’s market position. He previously worked at one of Europe’s leading rental companies, where he gained extensive operational experience and developed a strong customer focus with a consulting-oriented approach.
“We are delighted to have brought Aimen Gharbi, an experienced industry expert, onto our team,” says Gianpiero Marti, Head of Sales and Marketing at Ruthmann Italia. “He combines technical expertise, market knowledge, and a customer-focused approach—key competencies for further advancing our brands in Italy.”
A key focus of his work will initially be on strategically expanding brand awareness in Northern Italy. This will involve on-site customer visits, personalized consultations, and direct engagement at trade shows and events. Targeted initiatives, such as open houses at the facility, are also planned to give customers a firsthand experience of the product portfolio.
“Ruthmann Italia stands for quality, safety, and an exceptionally wide range of brands,” says Aimen Gharbi. “Our customers benefit from a strong multi-brand offering within TIME Manufacturing Company, with solutions for a wide range of applications—from cost-effective entry-level models to high-end truck-mounted aerial work platforms.”
The synergy between established brands such as STEIGER®, BLUELIFT, VERSALIFT, France Elévateur, and MOVEX enables Ruthmann Italia to tailor its solutions to the specific needs of a highly diverse customer base. The focus is not only on sales, but also on building long-term customer relationships—especially in the rental sector.
“Trust is a crucial factor in the aerial work platform business,” Gharbi emphasizes. “We don’t just want to sell products; we want to offer solutions—reliable, safe, and cost-effective in the long run.”
With the addition of Aimen Gharbi to its team, Ruthmann Italia is sending a clear signal of its commitment to customer focus and market expansion. The short-term goal is the targeted expansion of the sales network; in the medium term, the aim is to establish an even stronger local presence—supported by strategic partnerships and ongoing dialogue with the market.